As a global startup growing rapidly, how can we align our marketing and branding efforts around the world? As a daughter company of a global freight forwarder, expansion happens at an exponential rate. With more and more offices around the world, a single source of truth for the company brand became a necessity. I teamed up with marketing in an initiative to join efforts and make this happen.
Together we defined our brand’s principles and guidelines covering all areas that the brand touches upon, showcased on a single website: the Twill Brand Guide. This involved the induction of various partners through workshops and trainings, as the guide became the standard for different marketing initiatives around the world.