Acupuncture
FQ Acupuncture

2016

Brand design, logo design, website design & development.

Website

How can we shift the perception of acupuncture treatment and make it more approachable? Federica Quintarelli is a young medical doctor from Rome, who combines her expertise in both Western and Chinese medicine to approach a large variety of pathological conditions in a holistic and personalized way.

Acupuncture is a traditional profession with a rather mystical reputation, appealing to a relatively narrow target group. I helped Federica create a contemporary digital presence that tries to overcome this image and relate to a wider public.