Website design + development • Branding
—Balance is not something you find, it’s something you create.
Federica Quintarelli is a medical doctor from Rome, who combines her expertise in both Western and Chinese medicine to approach a large variety of pathological conditions in a holistic and personalized way.
Rather than choosing the conventional path, she decided to start her own acupuncture practice. Her vision of these acupuncture sessions is that they need to be an ultimate moment of tranquility for the patient, in order to reconnect with the body. The website became a reflection of the serene atmosphere that characterizes her treatment approach. Simplicity and clarity dictated the design, with use of the right imagery to foster a sense of calmness.