Truckit Car Rental
Logo design • Stationery design • Photography • Website design
—Simple is underrated.
With the aim of boosting the image of the car rental industry, Truckit Car Rental opened their doors in 2016. In close collaboration, the brand-new company’s identity was developed to communicate freshness. A bright accent color was used for this, however with care. An important precondition was to not fall into a trap the industry is known for – ‘screaming’ for attention.
Personality and integrity are the differentiating characteristics in the success of Truckit, and therefore play the key role in the brand’s expression.
Shades of #.